Lynne Smyers is a talented designer who makes sure the final product is delivered on time (or early) and to rave reviews. She has generated significant client loyalty during her thirty-plus years working in the communications industry managing a diverse scope of strategies for nonprofits, associations, government agencies, higher education, and corporate clients. As a creative director and designer, she is oversees every aspect of client relations including business development, client account direction, art direction, design, project management, print management, and production.
She served as creative director and designer of the Creative Economy Strategy for the District of Columbia,as well as the D.C. Tax Revision Commission Report. In the branding arena, she has created successful identities and collateral for the Eurasia Foundation, Human Rights Campaign, Environmental Literacy Council, and the Center for Evaluation Innovation and Greater Washington China Investment Center to name a few. She is currently working on a major brand initiative for the National Restaurant Association Educational Foundation.
She also developed the branding for Association for Conflict Resolution, which involved a merger of three other nonprofits. She worked with staff to develop all branding and materials for the new organization, including the development of ACResolution magazine where she served as its art director for seven years.
Previously, Lynne worked in the academic arena, serving as design director for The Penn Stater magazine for three years, one of the largest and most respected alumni magazines in the country. Prior to that position she served as lead designer for Penn State’s College of Arts and Architecture, Communications/Public Relations office providing the arts marketing clients and academic units of the college with various marketing and advertising initiatives. She currently serves on the board of the Penn State Alumni Association College of Arts & Architecture Alumni Society.
Her design career started at The Washingtonian magazine where she worked for six years and was named design director after only two. This fast-paced environment established her efficient project management skills which has contributed to years of loyal clients and is evident during every step of the project process—through conception to delivery.